The following notes provide a simple overview of what happens to your personal data when you visit this website. Personal data includes all data that can be used to personally identify you. Detailed information on data protection can be found in the privacy policy set out below.
Data processing on this website is carried out by the website operator. The operator’s contact details can be found in the section titled “Notice Regarding the Responsible Party” in this privacy policy.
Your data is collected when you provide it to us. This may include, for example, data you enter into a contact form.
Other data is automatically collected by our IT systems or after your consent when you visit the website. These are primarily technical data (e.g., web browser, operating system, or time of page visit). The collection of this data takes place automatically as soon as you enter the website.
Part of the data is collected to ensure the error-free provision of the website. Other data may be used to analyze your user behavior. If contracts are concluded or initiated via the website, the transmitted data will also be processed for offers, orders, or other service inquiries.
You have the right at any time to receive, free of charge, information about the origin, recipient, and purpose of your stored personal data. You also have the right to request the correction or deletion of this data. If you have given consent to data processing, you can revoke this consent at any time with effect for the future. You also have the right, under certain conditions, to request the restriction of the processing of your personal data. Furthermore, you have the right to file a complaint with the competent supervisory authority.
You can contact us at any time regarding this or other questions about data protection.
When visiting this website, your browsing behavior may be statistically evaluated. This is primarily done using analytics programs.
Detailed information on these analytics programs can be found in the privacy policy below.
We host the content of our website with the following provider:
All-Inkl
Provider: ALL-INKL.COM – Neue Medien Münnich, René Münnich, Hauptstraße 68, 02742 Friedersdorf (hereinafter “All-Inkl”). For details, please refer to All-Inkl’s privacy policy:
🔗 https://all-inkl.com/datenschutzinformationen/
The use of All-Inkl is based on Art. 6(1)(f) GDPR. We have a legitimate interest in the most reliable presentation of our website. If consent has been requested, processing is carried out exclusively based on Art. 6(1)(a) GDPR and § 25(1) TTDSG (Telecommunications and Telemedia Data Protection Act), insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) as defined by the TTDSG. Consent can be revoked at any time.
We have concluded a Data Processing Agreement (DPA) with the above-mentioned provider. This is a legally required contract that ensures that the provider processes personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
The operators of this website take the protection of your personal data very seriously. We treat your personal data confidentially and in accordance with statutory data protection regulations and this privacy policy.
When you use this website, various personal data are collected. Personal data is any data with which you can be personally identified. This privacy policy explains which data we collect and what we use it for. It also explains how and for what purpose this is done.
Please note that data transmission on the Internet (e.g., communication by email) may have security vulnerabilities. Complete protection of data from access by third parties is not possible.
The responsible party for data processing on this website is:
PRIMELANE GmbH
Tölzer Str. 37,
82031 Grünwald
Germany
📞 Phone: +49 89 2441 76010
✉️ Email: info@primelane.de
The responsible party is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data (e.g., names, email addresses, etc.).
Unless a more specific retention period has been stated within this privacy policy, your personal data will remain with us until the purpose for data processing no longer applies. If you assert a legitimate request for deletion or revoke your consent to data processing, your data will be deleted—provided we have no other legally permissible reasons for storing your personal data (e.g., tax or commercial law retention periods); in the latter case, deletion will occur after these reasons cease to apply.
If you have given your consent to data processing, we process your personal data on the basis of Art. 6(1)(a) GDPR or Art. 9(2)(a) GDPR if special categories of data according to Art. 9(1) GDPR are being processed. In the case of explicit consent to the transfer of personal data to third countries, the data processing is also based on Art. 49(1)(a) GDPR. If you have consented to the storage of cookies or to access information on your device (e.g., via device fingerprinting), the data processing is additionally based on § 25(1) TTDSG. Consent can be revoked at any time.
If your data is required for the performance of a contract or for the implementation of pre-contractual measures, we process your data based on Art. 6(1)(b) GDPR. Furthermore, we process your data if it is necessary to fulfill a legal obligation, based on Art. 6(1)(c) GDPR. Data processing may also be based on our legitimate interests pursuant to Art. 6(1)(f) GDPR. The relevant legal bases applicable in each case are outlined in the following sections of this privacy policy.
In the course of our business operations, we cooperate with various external parties. This may also require the transfer of personal data to these external parties. We only pass on personal data if it is necessary for the fulfillment of a contract, if we are legally obliged to do so (e.g., to tax authorities), if we have a legitimate interest pursuant to Art. 6(1)(f) GDPR, or if another legal basis permits the transfer of data.
When using processors, we only transfer personal data of our customers based on a valid data processing agreement. In the case of joint processing, a joint processing agreement is concluded.
Many data processing operations are only possible with your express consent. You may revoke your consent at any time. The lawfulness of the data processing carried out up until the time of revocation remains unaffected.
IF DATA PROCESSING IS BASED ON ART. 6(1)(E) OR (F) GDPR, YOU HAVE THE RIGHT TO OBJECT TO THE PROCESSING OF YOUR PERSONAL DATA AT ANY TIME FOR REASONS ARISING FROM YOUR PARTICULAR SITUATION. THIS ALSO APPLIES TO PROFILING BASED ON THESE PROVISIONS. THE RELEVANT LEGAL BASIS FOR PROCESSING IS STATED IN THIS PRIVACY POLICY. IF YOU OBJECT, WE WILL NO LONGER PROCESS YOUR AFFECTED PERSONAL DATA UNLESS WE CAN DEMONSTRATE COMPELLING LEGITIMATE GROUNDS FOR THE PROCESSING THAT OVERRIDE YOUR INTERESTS, RIGHTS, AND FREEDOMS, OR THE PROCESSING SERVES THE ESTABLISHMENT, EXERCISE, OR DEFENSE OF LEGAL CLAIMS (OBJECTION PURSUANT TO ART. 21(1) GDPR).
IF YOUR PERSONAL DATA IS PROCESSED FOR DIRECT ADVERTISING PURPOSES, YOU HAVE THE RIGHT TO OBJECT AT ANY TIME TO THE PROCESSING OF YOUR PERSONAL DATA FOR SUCH ADVERTISING PURPOSES. THIS ALSO APPLIES TO PROFILING TO THE EXTENT THAT IT IS ASSOCIATED WITH SUCH DIRECT ADVERTISING. IF YOU OBJECT, YOUR PERSONAL DATA WILL NO LONGER BE USED FOR DIRECT ADVERTISING PURPOSES (OBJECTION PURSUANT TO ART. 21(2) GDPR).
In the event of a violation of the GDPR, data subjects have the right to lodge a complaint with a supervisory authority, in particular in the Member State of their habitual residence, place of work, or the place of the alleged infringement. The right to lodge a complaint exists without prejudice to any other administrative or judicial remedies.
You have the right to receive data that we process based on your consent or in fulfillment of a contract in a commonly used, machine-readable format, and to have it transferred to yourself or to a third party. If you request the direct transfer of the data to another controller, this will only be done to the extent technically feasible.
Within the scope of applicable legal provisions, you have the right at any time to obtain free information about your stored personal data, its origin and recipients, and the purpose of the data processing. You also have the right to request the correction or deletion of this data. For this, and for other questions concerning personal data, you can contact us at any time.
You have the right to request the restriction of the processing of your personal data. You may contact us at any time for this purpose. The right to restriction of processing applies in the following cases:
If you contest the accuracy of your personal data stored by us, we generally need time to verify this. During the verification period, you have the right to request the restriction of the processing of your personal data.
If the processing of your personal data is or was unlawful, you may request the restriction of data processing instead of deletion.
If we no longer need your personal data, but you require it for the exercise, defense, or establishment of legal claims, you have the right to request restriction instead of deletion.
If you have lodged an objection under Art. 21(1) GDPR, a balance must be struck between your and our interests. As long as it is not yet clear whose interests prevail, you have the right to request the restriction of the processing of your personal data.
If you have restricted the processing of your personal data, such data – apart from storage – may only be processed with your consent or for the establishment, exercise, or defense of legal claims or for the protection of the rights of another natural or legal person, or for reasons of important public interest of the European Union or a Member State.
For security reasons and to protect the transmission of confidential content — such as orders or inquiries that you send to us as the site operator — this website uses SSL or TLS encryption. You can recognize an encrypted connection by the change in your browser’s address bar from “http://” to “https://” and by the lock icon displayed in your browser bar.
When SSL or TLS encryption is enabled, the data you transmit to us cannot be read by third parties.
If you are required to transmit your payment details to us (e.g., account number for direct debit authorization) after the conclusion of a paid contract, this data is needed for payment processing.
Payment transactions using common payment methods (Visa/MasterCard, direct debit) are carried out exclusively via an encrypted SSL or TLS connection. You can recognize an encrypted connection by the change in the address bar of your browser from “http://” to “https://” and by the lock icon in your browser.
When SSL or TLS encryption is activated, any payment data you transmit to us cannot be read by third parties.
We hereby object to the use of contact details published within the scope of the legal notice obligation for sending unsolicited advertising and information materials. The site operators expressly reserve the right to take legal action in the event of the unsolicited sending of advertising information, for example via spam emails.
Our websites use so-called “cookies.” Cookies are small data packets that do not harm your device. They are either stored temporarily for the duration of a session (session cookies) or permanently (persistent cookies) on your device. Session cookies are automatically deleted after your visit ends. Persistent cookies remain stored on your device until you delete them or your web browser deletes them automatically.
Cookies can be set by us (first-party cookies) or by third-party companies (third-party cookies). Third-party cookies enable the integration of certain services from third-party providers within websites (e.g., cookies for processing payment services).
Cookies serve various functions. Many cookies are technically necessary, as certain website functions would not work without them (e.g., shopping cart functionality or video display). Other cookies may be used to analyze user behavior or for advertising purposes.
Cookies that are necessary to carry out the electronic communication process, to provide certain functions you desire (e.g., for the shopping cart), or to optimize the website (e.g., cookies for measuring web audience) are stored based on Art. 6(1)(f) GDPR, unless another legal basis is specified. The website operator has a legitimate interest in the storage of necessary cookies to ensure the technically error-free and optimized provision of its services. If consent to the storage of cookies and similar recognition technologies has been requested, processing is carried out exclusively based on this consent (Art. 6(1)(a) GDPR and § 25(1) TTDSG); consent can be revoked at any time.
You can configure your browser to notify you about the setting of cookies and allow cookies only in individual cases, to accept cookies for specific cases or in general, and to activate the automatic deletion of cookies when closing the browser. Disabling cookies may limit the functionality of this website.
You can find out which cookies and services are used on this website in this privacy policy.
This website uses the consent technology provided by Usercentrics to obtain and document your consent for storing certain cookies on your device or for using specific technologies in a data protection-compliant manner. The provider of this technology is Usercentrics GmbH, Sendlinger Straße 7, 80331 Munich, Germany, website: https://usercentrics.com/de/ (hereinafter referred to as “Usercentrics”).
When you enter our website, the following personal data is transmitted to Usercentrics:
Your consent(s) or the withdrawal of your consent(s)
Your IP address
Information about your browser
Information about your device
The time of your visit to the website
Geolocation
Usercentrics also stores a cookie in your browser in order to associate the given consents or their withdrawal with your session. The collected data is stored until you request deletion, delete the Usercentrics cookie yourself, or the purpose for data storage no longer applies. Mandatory legal retention periods remain unaffected.
The Usercentrics banner on this website has been configured with the help of eRecht24. You can recognize this by the presence of the eRecht24 logo within the banner. To display the eRecht24 logo, a connection is made to the eRecht24 image server, which also transmits your IP address—stored only in anonymized form in the server logs. The image server is located in Germany and operated by a German provider. The banner itself is provided exclusively by Usercentrics.
The use of Usercentrics serves to obtain the legally required consents for the use of certain technologies. The legal basis for this is Art. 6(1)(c) GDPR.
We have concluded a data processing agreement (DPA) with the above-mentioned provider. This is a legally required contract that ensures the provider processes personal data of our website visitors only according to our instructions and in compliance with the GDPR.
Our website uses the consent technology from Complianz to obtain and document your consent to store certain cookies on your device or use specific technologies in a data protection-compliant manner. The provider of this technology is Complianz B.V., Kalmarweg 14-5, 9723 JG Groningen, Netherlands (hereinafter referred to as “Complianz”).
Complianz is hosted on our own servers, meaning no connection is made to Complianz’s provider servers. Complianz stores a cookie in your browser to match your consents or their withdrawal to your session. The collected data is stored until you request deletion, delete the Complianz cookie yourself, or the purpose of data storage no longer applies. Mandatory legal retention periods remain unaffected.
The use of Complianz is for the purpose of obtaining legally required consents for the use of cookies. The legal basis for this is Art. 6(1)(c) GDPR.
When you send us inquiries via the contact form, the information you provide—including your contact details—is stored by us for the purpose of processing your inquiry and any follow-up questions. This data will not be shared without your consent.
The processing of this data is based on Art. 6(1)(b) GDPR, if your inquiry relates to the performance of a contract or is necessary for pre-contractual measures. In all other cases, the processing is based on our legitimate interest in effectively processing the inquiries sent to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if requested; consent can be revoked at any time.
The data you enter in the contact form remains with us until you request its deletion, revoke your consent for storage, or the purpose for data storage no longer applies (e.g., after your inquiry has been fully processed). Mandatory legal provisions—especially retention periods—remain unaffected.
If you contact us by email, telephone, or fax, your inquiry, including all resulting personal data (e.g., name, inquiry), will be stored and processed by us for the purpose of handling your request. We do not share this data without your consent.
The processing of this data is based on Art. 6(1)(b) GDPR, if your inquiry is related to the fulfillment of a contract or is necessary for pre-contractual measures. In all other cases, processing is based on our legitimate interest in the effective handling of inquiries addressed to us (Art. 6(1)(f) GDPR) or on your consent (Art. 6(1)(a) GDPR) if requested; consent may be revoked at any time.
The data you send to us via contact inquiries will remain with us until you request its deletion, revoke your consent to its storage, or the purpose for its storage no longer applies (e.g., after your request has been fully processed). Mandatory statutory provisions—particularly retention periods—remain unaffected.
We use the WhatsApp instant messaging service to communicate with our customers and other third parties. The provider is WhatsApp Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland.
Communication takes place via end-to-end encryption (peer-to-peer), which prevents WhatsApp or other third parties from gaining access to message content. However, WhatsApp does have access to metadata that arises during the communication process (e.g., sender, recipient, and timestamp). We also note that, according to WhatsApp, user data may be shared with its U.S.-based parent company Meta. For more information, see WhatsApp’s privacy policy: https://www.whatsapp.com/legal/#privacy-policy.
We use WhatsApp based on our legitimate interest in fast and effective communication with customers, prospects, and other business and contract partners (Art. 6(1)(f) GDPR). If consent was requested, data processing is based solely on that consent; consent can be withdrawn at any time with future effect.
The communication content exchanged via WhatsApp between you and us remains stored until you request deletion, revoke your consent to storage, or the purpose for storage no longer applies (e.g., after your inquiry has been completed). Mandatory statutory provisions—particularly retention periods—remain unaffected.
The company is certified under the EU-U.S. Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the United States that ensures compliance with European data protection standards for data processing in the U.S. Companies certified under the DPF are committed to complying with these data protection standards. More information is available here: https://www.dataprivacyframework.gov/participant/7735.
We use the WhatsApp Business version.
Data transfers to the U.S. are based on the EU Commission’s Standard Contractual Clauses. Details: https://www.whatsapp.com/legal/business-data-transfer-addendum.
Our WhatsApp accounts are configured so that no automatic synchronization with the contact book of the devices in use takes place.
We have signed a data processing agreement (DPA) with the provider mentioned above.
We use Google Tag Manager, a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google Tag Manager is a tool that allows us to integrate tracking or analytics tools and other technologies on our website. Google Tag Manager itself does not create user profiles, store cookies, or perform any analyses. It simply facilitates the management and delivery of the tools integrated through it. However, Google Tag Manager does collect your IP address, which may also be transferred to Google’s parent company in the United States.
The use of Google Tag Manager is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in the efficient and simple integration and management of various tools on their website. If consent was requested, processing is carried out exclusively on the basis of Art. 6(1)(a) GDPR and § 25(1) TDDDG, as far as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) under the TDDDG. Consent can be revoked at any time.
The company is certified under the EU-U.S. Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the U.S. that ensures compliance with European data protection standards for data processing in the U.S. Companies certified under the DPF commit to these data protection standards. For more information, visit: https://www.dataprivacyframework.gov/participant/5780.
This website uses functions of the web analysis service Google Analytics. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Analytics enables the website operator to analyze the behavior of website visitors. The operator receives various usage data such as page views, time spent on the site, operating systems used, and the user’s origin. This data is aggregated in a user ID and assigned to the respective end device of the website visitor.
Google Analytics may also record your mouse and scroll movements and clicks. Moreover, Google Analytics uses different modeling approaches to enhance data sets and employs machine learning technologies in its data analysis.
Google Analytics uses technologies that allow user recognition for the purpose of analyzing user behavior (e.g., cookies or device fingerprinting). The information collected by Google about your use of this website is usually transmitted to a Google server in the U.S. and stored there.
The use of this service is based on your consent under Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.
Data transfer to the U.S. is based on the EU Commission’s Standard Contractual Clauses. Details can be found here: https://privacy.google.com/businesses/controllerterms/mccs/.
The company is certified under the EU-U.S. Data Privacy Framework (DPF). For more information: https://www.dataprivacyframework.gov/participant/5780.
We have enabled IP anonymization on this website. This means that Google truncates your IP address within member states of the European Union or in other states party to the Agreement on the European Economic Area before transmitting it to the United States. Only in exceptional cases will the full IP address be sent to a Google server in the U.S. and shortened there. Google will use this information on behalf of this website’s operator to evaluate your use of the website, compile reports on website activity, and provide other services related to website usage and internet usage. The IP address transmitted by your browser as part of Google Analytics will not be merged with other Google data.
You can prevent Google from collecting and processing your data by downloading and installing the browser plugin available at: https://tools.google.com/dlpage/gaoptout?hl=en.
For more information on how Google Analytics handles user data, please refer to Google’s privacy policy: https://support.google.com/analytics/answer/6004245?hl=en.
We use Google Signals. When you visit our website, Google Analytics collects, among other things, your location, search history, YouTube history, and demographic data (visitor data). This data can be used by Google Signals for personalized advertising. If you have a Google account, Google Signals links the visitor data with your Google account and uses it to deliver personalized ads. The data is also used to generate anonymized statistics about user behavior on our site.
We have concluded a data processing agreement with Google and fully comply with the strict requirements of the German data protection authorities when using Google Analytics.
This website uses the “E-Commerce Tracking” feature of Google Analytics. E-Commerce tracking enables the website operator to analyze the purchasing behavior of site visitors to improve online marketing campaigns. Information such as completed purchases, average order values, shipping costs, and time from viewing a product to purchase is collected. These data can be aggregated by Google under a transaction ID, which is assigned to the respective user or device.
The website operator uses Google Ads, an online advertising program provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads allows us to display advertisements in the Google search engine or on third-party websites when users enter certain search terms (keyword targeting). It also enables targeted advertisements based on user data held by Google (e.g., location data and interests) (audience targeting). As website operators, we can evaluate this data quantitatively, such as by analyzing which keywords triggered our ads and how many resulted in clicks.
The use of this service is based on your consent under Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.
Data transfers to the U.S. are based on the EU Commission’s Standard Contractual Clauses. Details:
The company is certified under the EU-U.S. Data Privacy Framework (DPF). More info:
https://www.dataprivacyframework.gov/participant/5780
This website uses the functions of Google Ads Remarketing. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Ads Remarketing allows us to assign people who interact with our online services to specific audiences, so we can later show them interest-based advertisements within the Google advertising network (remarketing or retargeting).
Furthermore, the audiences created with Google Ads Remarketing can be linked to Google’s cross-device functions. This allows interest-based, personalized advertisements tailored to you based on your previous usage and browsing behavior on one device (e.g., smartphone) to be displayed on another of your devices (e.g., tablet or PC).
If you have a Google account, you can opt out of personalized advertising at the following link:
https://adssettings.google.com/anonymous?hl=de
The use of this service is based on your consent under Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.
Further information and Google’s privacy policy can be found here:
https://policies.google.com/technologies/ads?hl=de
Google is certified under the EU-U.S. Data Privacy Framework (DPF). For more info:
https://www.dataprivacyframework.gov/participant/5780
We use Customer Match in Google Ads Remarketing to create audiences. In this process, we share certain customer data (e.g., email addresses) from our customer lists with Google. If the relevant customers are Google users and logged into their Google accounts, they will see targeted advertisements within the Google network (e.g., YouTube, Gmail, or Google Search).
This website uses Google Conversion Tracking, provided by Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
Google Conversion Tracking allows Google and us to determine whether users have performed certain actions. For example, we can see which buttons on our website are clicked and which products are viewed or purchased most often. This information helps us generate conversion statistics. We learn the total number of users who clicked on our ads and what actions they took. We do not receive any information that allows us to personally identify users. Google uses cookies or similar tracking technologies for identification.
The use of this service is based on your consent under Art. 6(1)(a) GDPR and § 25(1) TDDDG. You may withdraw your consent at any time.
More details can be found in Google’s Privacy Policy:
https://policies.google.com/privacy?hl=de
Google is certified under the EU-U.S. Data Privacy Framework (DPF):
https://www.dataprivacyframework.gov/participant/5780
This website uses the Meta visitor action pixel for conversion tracking. The provider is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta, the collected data may also be transferred to the USA and other third countries.
This tool allows tracking the behavior of website visitors after they click on a Meta ad and are redirected to our website. This helps evaluate the effectiveness of Meta ads for statistical and market research purposes and improve future advertising strategies.
As website operators, we cannot identify users personally. However, Meta may associate the data with users’ Meta profiles and use it for its own advertising purposes as described in the Meta Privacy Policy:
https://de-de.facebook.com/about/privacy/
This may enable Meta to display ads on Meta platforms and partner networks. We as website operators have no influence over this data use.
We use the Advanced Matching feature of the Meta Pixel.
Advanced Matching allows us to send various types of customer data collected through our website (e.g., address, state, ZIP code, hashed email address, name, gender, date of birth, or phone number) to Meta. This enables us to create more precisely targeted ads on Facebook and Instagram, improve conversion attribution, and expand Custom Audiences.
If personal data is collected and transmitted to Meta via this tool, we and Meta Platforms Ireland Limited are jointly responsible under Art. 26 GDPR. This joint responsibility only covers the collection and transmission of the data. Further processing by Meta is not included. The mutual obligations are defined in a joint processing agreement:
https://www.facebook.com/legal/controller_addendum
According to this agreement, we are responsible for providing data protection information and securely implementing the Meta tool on our website. Meta is responsible for the security of its products. Data subject rights (e.g., access requests) related to Facebook or Instagram data can be asserted directly with Meta. If you submit a request to us, we are obliged to forward it to Meta.
Data transfers to the U.S. are based on the EU Commission’s Standard Contractual Clauses:
Further privacy information from Meta:
https://de-de.facebook.com/about/privacy/
You can disable the “Custom Audiences” remarketing feature here:
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
(Requires Facebook login)
If you don’t have a Facebook or Instagram account, you can disable Meta’s interest-based advertising here:
http://www.youronlinechoices.com/de/praferenzmanagement/
Meta is certified under the EU-U.S. Data Privacy Framework (DPF):
https://www.dataprivacyframework.gov/participant/4452
We use the Meta Conversion API on this website. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland. According to Meta, the collected data may also be transferred to the United States and other third countries.
The Meta Conversion API allows us to capture interactions of website visitors with our site and transmit them to Meta in order to improve advertising performance on Facebook and Instagram.
In particular, the following may be collected: the time of access, the visited page, your IP address, your user agent, and possibly other specific data (e.g., purchased products, cart value, and currency). A complete list of parameters that can be collected can be found here:
https://developers.facebook.com/docs/marketing-api/conversions-api/parameters
The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time with future effect.
If personal data is collected on our website using this tool and transmitted to Meta, we and Meta Platforms Ireland Limited, 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland, are jointly responsible for this data processing (Art. 26 GDPR). This joint responsibility is limited exclusively to the collection and transmission of the data to Meta. The processing that occurs after transmission is not part of the joint responsibility. The obligations incumbent upon us jointly have been specified in a joint processing agreement. The wording of this agreement can be found here:
https://www.facebook.com/legal/controller_addendum
According to the agreement, we are responsible for providing data protection information regarding the use of the Meta tool and for ensuring the tool is implemented in a legally compliant manner on our website. Meta is responsible for the security of Meta products. Data subject rights (e.g., access requests) relating to Facebook or Instagram data can be asserted directly with Meta. If you assert them with us, we are obligated to forward them to Meta.
Data transfers to the United States are based on the EU Commission’s Standard Contractual Clauses. For details, see:
For more information on how Meta protects your privacy, visit:
https://de-de.facebook.com/about/privacy/
You can also disable the “Custom Audiences” remarketing feature in your ad settings here (Facebook login required):
https://www.facebook.com/ads/preferences/?entry_product=ad_settings_screen
If you do not have a Facebook or Instagram account, you can disable Meta’s usage-based advertising via the European Interactive Digital Advertising Alliance website:
http://www.youronlinechoices.com/de/praferenzmanagement/
Meta is certified under the EU-U.S. Data Privacy Framework (DPF):
https://www.dataprivacyframework.gov/participant/4452
We have concluded a data processing agreement (DPA) with the above-mentioned provider. This is a contract required under data protection law that ensures the provider only processes the personal data of our website visitors according to our instructions and in compliance with the GDPR.
We use Meta Custom Audiences. The provider of this service is Meta Platforms Ireland Limited, 4 Grand Canal Square, Dublin 2, Ireland.
When you visit or use our websites and apps, take advantage of our free or paid offers, submit data to us, or interact with our Facebook or Instagram content, we collect your personal data. If you give us consent to use Meta Custom Audiences, we will transmit this data to Meta, which can then deliver relevant advertisements to you. Your data can also be used to define custom audiences (Lookalike Audiences).
Meta processes this data on our behalf as a processor. Details can be found in Meta’s Custom Audiences Terms:
https://www.facebook.com/legal/terms/customaudience
The use of this service is based on your consent pursuant to Art. 6(1)(a) GDPR and § 25(1) TDDDG. Consent can be revoked at any time.
Data transfers to the U.S. are based on the EU Commission’s Standard Contractual Clauses. For details:
https://www.facebook.com/legal/terms/customaudience
https://www.facebook.com/legal/terms/dataprocessing
Meta is certified under the EU-U.S. Data Privacy Framework (DPF). For more information:
https://www.dataprivacyframework.gov/participant/4452
This website uses the LinkedIn Insight Tag. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland.
Data Processing via LinkedIn Insight Tag
Using the LinkedIn Insight Tag, we obtain information about the visitors of our website. If a visitor is registered with LinkedIn, we can analyze professional data (e.g., career level, company size, country, location, industry, and job title) and tailor our website content better to target audiences. Furthermore, LinkedIn Insight Tag allows us to measure conversions, such as purchases or other actions taken by visitors. Conversion tracking can also occur across devices (e.g., from desktop to tablet).
LinkedIn Insight Tag also provides a retargeting function that enables us to show targeted ads to our website visitors outside of the site. According to LinkedIn, the ad recipient is not personally identified.
LinkedIn also collects log file data (e.g., URL, referrer URL, IP address, device and browser characteristics, and access time). IP addresses are shortened or hashed (pseudonymized) if they are used to reach LinkedIn members across devices. LinkedIn deletes direct identifiers of members after 7 days. The remaining pseudonymized data is deleted within 180 days.
The data collected by LinkedIn cannot be linked to individual persons by us as the website operator. LinkedIn stores the collected personal data on servers in the U.S. and uses them for its own advertising purposes. For more information, refer to LinkedIn’s privacy policy:
https://www.linkedin.com/legal/privacy-policy#choices-oblig
If consent has been obtained, the use of the above-mentioned service is based exclusively on Art. 6(1)(a) GDPR and § 25 TDDDG. Consent can be revoked at any time. If no consent has been obtained, the use of this service is based on Art. 6(1)(f) GDPR; the website operator has a legitimate interest in effective advertising measures including social media.
The data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here:
https://www.linkedin.com/legal/l/dpa and
https://www.linkedin.com/legal/l/eu-sccs
LinkedIn is certified under the EU-U.S. Data Privacy Framework (DPF). The DPF is an agreement between the European Union and the USA to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF commits to complying with these standards. For more information, visit:
https://www.dataprivacyframework.gov/participant/5448
You can object to the analysis of your usage behavior and targeted advertising by LinkedIn via the following link:
https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out
Additionally, LinkedIn members can manage the use of their personal data for advertising purposes in their account settings. To prevent LinkedIn from linking data collected on our website with your LinkedIn account, you must log out of your LinkedIn account before visiting our website.
We have entered into a data processing agreement (DPA) with the above-mentioned provider. This legally required contract ensures that the provider processes the personal data of our website visitors only in accordance with our instructions and in compliance with the GDPR.
If you would like to subscribe to the newsletter offered on this website, we require an email address and information that allows us to verify that you are the owner of the provided email address and that you agree to receive the newsletter. No further data is collected or only on a voluntary basis. We use this data exclusively for sending the requested information and do not share it with third parties.
The processing of data entered into the newsletter subscription form is based solely on your consent (Art. 6(1)(a) GDPR). You can revoke your consent to the storage of your data, email address, and their use for sending the newsletter at any time, for example via the “unsubscribe” link in the newsletter. The legality of data processing already carried out remains unaffected by the revocation.
The data you provide for the purpose of receiving the newsletter will be stored by us or the newsletter service provider until you unsubscribe from the newsletter and deleted from the newsletter distribution list after you unsubscribe or the purpose no longer applies. We reserve the right to delete or block email addresses from our newsletter distribution list at our own discretion within the scope of our legitimate interest according to Art. 6(1)(f) GDPR.
Data stored for other purposes remains unaffected.
After you unsubscribe from the newsletter distribution list, your email address may be stored in a blacklist by us or the newsletter service provider if this is necessary to prevent future mailings. The data in the blacklist will only be used for this purpose and not combined with other data. This serves your interest as well as our interest in complying with legal requirements for newsletter distribution (legitimate interest under Art. 6(1)(f) GDPR). Storage in the blacklist is not time-limited. You may object to this storage if your interests outweigh our legitimate interest.
7. Plugins and Tools
Google Fonts
This website uses so-called Google Fonts, provided by Google, to ensure a uniform display of fonts. When a page is accessed, your browser loads the required fonts into your browser cache to correctly display texts and fonts.
For this purpose, the browser you are using must establish a connection to Google’s servers. As a result, Google becomes aware that this website was accessed via your IP address. The use of Google Fonts is based on Art. 6 (1) lit. f GDPR. The website operator has a legitimate interest in the uniform presentation of the font on their website. If consent has been requested, processing is based exclusively on Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
If your browser does not support Google Fonts, a default font from your computer will be used.
Further information on Google Fonts can be found at:
https://developers.google.com/fonts/faq
and in Google’s privacy policy:
https://policies.google.com/privacy?hl=en
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF commits to adhering to these data protection standards. More information is available from the provider at:
https://www.dataprivacyframework.gov/participant/5780
Google Maps
This site uses the Google Maps map service. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland. This service allows us to include map content on our website.
To use the functions of Google Maps, it is necessary to store your IP address. This information is usually transmitted to a Google server in the USA and stored there. The provider of this site has no influence on this data transfer. If Google Maps is activated, Google may use Google Fonts to ensure a uniform display of fonts. When Google Maps is accessed, your browser loads the necessary web fonts into your browser cache to display texts and fonts correctly.
The use of Google Maps is in the interest of presenting our online offerings attractively and making it easy to locate the places we indicate on the website. This constitutes a legitimate interest under Art. 6 (1) lit. f GDPR. If consent has been requested, processing is based exclusively on Art. 6 (1) lit. a GDPR and § 25 (1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g. device fingerprinting) within the meaning of the TDDDG. Consent can be revoked at any time.
The data transfer to the USA is based on the EU Commission’s Standard Contractual Clauses. Details can be found here:
https://privacy.google.com/businesses/gdprcontrollerterms/
and
https://privacy.google.com/businesses/gdprcontrollerterms/sccs/
More information on the handling of user data can be found in Google’s privacy policy:
https://policies.google.com/privacy?hl=en
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA intended to ensure compliance with European data protection standards for data processing in the USA. Each company certified under the DPF commits to adhering to these data protection standards. More information is available from the provider at:
https://www.dataprivacyframework.gov/participant/5780
Google reCAPTCHA
We use “Google reCAPTCHA” (hereinafter “reCAPTCHA”) on this website. The provider is Google Ireland Limited (“Google”), Gordon House, Barrow Street, Dublin 4, Ireland.
The purpose of reCAPTCHA is to determine whether data entered on this website (e.g., in a contact form) is made by a human or by an automated program. To do this, reCAPTCHA analyzes the behavior of the website visitor based on various characteristics. This analysis starts automatically as soon as the visitor enters the website. reCAPTCHA evaluates various types of information (e.g., IP address, time spent on the website, or mouse movements made by the user). The data collected during the analysis is forwarded to Google.
The reCAPTCHA analysis runs entirely in the background. Visitors are not informed that an analysis is taking place.
The storage and analysis of the data is based on Art. 6(1)(f) GDPR. The website operator has a legitimate interest in protecting its website from abusive automated spying and spam. If corresponding consent has been requested, processing will take place exclusively based on Art. 6(1)(a) GDPR and § 25(1) TDDDG, insofar as the consent includes the storage of cookies or access to information on the user’s device (e.g., device fingerprinting) as defined by the TDDDG. Consent may be revoked at any time.
Further information on Google reCAPTCHA can be found in Google’s privacy policy and terms of use at the following links:
https://policies.google.com/privacy?hl=en
https://policies.google.com/terms?hl=en
The company is certified under the “EU-US Data Privacy Framework” (DPF). The DPF is an agreement between the European Union and the USA that aims to ensure compliance with European data protection standards for data processing in the USA. Any company certified under the DPF commits to complying with these data protection standards. More information is available from the provider at the following link:
https://www.dataprivacyframework.gov/participant/5780
8. eCommerce and Payment Providers
Processing of Customer and Contract Data
We collect, process, and use personal customer and contract data to initiate, define the content of, and modify our contractual relationships. We only collect, process, and use personal data related to the use of this website (usage data) if this is necessary to enable the user to access the service or to bill for it. The legal basis for this is Art. 6(1)(b) GDPR.
The customer data collected will be deleted after the order has been completed or the business relationship has ended, and after the expiration of any applicable statutory retention periods. Statutory retention obligations remain unaffected.
Data Transmission Upon Contract Conclusion for Services and Digital Content
We transmit personal data to third parties only if this is necessary within the scope of contract processing, for example to the credit institution tasked with handling the payment.
Any further transfer of data will not take place—or only if you have expressly consented to it. Your data will not be passed on to third parties without your explicit consent, for example for advertising purposes.
The legal basis for data processing is Art. 6 (1)(b) GDPR, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.
Payment Services
We integrate payment services from third-party companies on our website. If you make a purchase with us, your payment data (e.g. name, payment amount, bank details, credit card number) is processed by the respective payment service provider for the purpose of processing the payment. For these transactions, the respective terms and privacy policies of the providers apply. The use of these payment service providers is based on Art. 6 (1)(b) GDPR (contract fulfillment) as well as on our legitimate interest in a smooth, convenient, and secure payment process (Art. 6 (1)(f) GDPR). If your consent is requested for specific actions, the legal basis for processing is Art. 6 (1)(a) GDPR; consent may be revoked at any time with effect for the future.
We use the following payment services / providers on this website:
PayPal
The provider of this payment service is PayPal (Europe) S.à.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (hereinafter referred to as “PayPal”).
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details are available here:
https://www.paypal.com/de/webapps/mpp/ua/pocpsa-full
For more information, see PayPal’s privacy policy:
https://www.paypal.com/de/webapps/mpp/ua/privacy-full
Apple Pay
The provider of this payment service is Apple Inc., Infinite Loop, Cupertino, CA 95014, USA.
Apple’s privacy policy can be found at:
https://www.apple.com/legal/privacy/de-ww/
Google Pay
Provider is Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Ireland.
Google’s privacy policy is available at:
https://policies.google.com/privacy
Stripe
For customers within the EU, the provider is Stripe Payments Europe, Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland (hereinafter “Stripe”).
Data transfers to the USA are based on the EU Commission’s Standard Contractual Clauses. Details are available here:
https://stripe.com/de/privacy
https://stripe.com/de/guides/general-data-protection-regulation
Further information can be found in Stripe’s privacy policy:
https://stripe.com/de/privacy
American Express
The provider of this payment service is American Express Europe S.A., Theodor-Heuss-Allee 112, 60486 Frankfurt am Main, Germany (hereinafter “American Express”).
American Express may transfer data to its parent company in the USA. Such data transfers are based on Binding Corporate Rules. Details can be found here:
https://www.americanexpress.com/en-cz/company/legal/privacy-centre/binding-corporate-rules/
Further information is available in the American Express privacy policy:
https://www.americanexpress.com/de-de/firma/legal/datenschutz-center/online-datenschutzerklarung/
Mastercard
The provider of this payment service is Mastercard Europe SA, Chaussée de Tervuren 198A, B-1410 Waterloo, Belgium (hereinafter “Mastercard”).
Mastercard may transfer data to its parent company in the USA. These data transfers are based on Mastercard’s Binding Corporate Rules. Details are available here:
https://www.mastercard.de/de-de/datenschutz.html
https://www.mastercard.us/content/dam/mccom/global/documents/mastercard-bcrs.pdf
VISA
The provider of this payment service is Visa Europe Services Inc., London Branch, 1 Sheldon Square, London W2 6TT, United Kingdom (hereinafter “VISA”).
The United Kingdom is considered a data protection-safe third country. This means it has a level of data protection equivalent to that of the European Union.
VISA may transfer data to its parent company in the USA. These data transfers are based on the EU Commission’s Standard Contractual Clauses. Details can be found here:
https://www.visa.de/nutzungsbedingungen/visa-globale-datenschutzmitteilung/mitteilung-zu-zustandigkeitsfragen-fur-den-ewr.html
Further information is available in VISA’s privacy policy:
https://www.visa.de/nutzungsbedingungen/visa-privacy-center.html
